Monday, November 10, 2008

How can I increase business with my writing?

In this day and age where everyone is making quick decisions based on what they find on the internet, how you communicate with your potential customer has tremendous relevancy to your bottom line. How many websites have you visited that failed to capture you immediately, and so you moved on? How many were full of errors that turned you off and possibly even offended you? How many were simply so verbose that you took one look and bolted off the site?

So here are three ways to increase business with your writing:

1. Crystallize your current message. The goal is to use as few words as possible to motivate someone to action. Being overly verbose is detrimental to your business, like the guy at the party who won’t stop talking well beyond everyone around him getting the point. You need to speak to your reader’s hearts, to their minds, and to their spirits, all in one or two sentences. If you’re not doing that, you’re losing potential business.

2. Be Bold. Your writing is an opportunity to communicate your core values and your beliefs as a business; an opportunity to turn off those who would otherwise waste your time, and an opportunity to light a fire under those who see life from a similar perspective. So be bold. Be authentic. Lay it on the table and you’ll find that you’ll attract more business that is aligned with you!

3. Increase your frequency of communication. If you do not have a blog, you are failing to capitalize on one of the greatest marketing revolutions of our time. The more frequently you give away exceptional and free information, the more you become a trusted expert in the minds of those who read you. When we have a legitimate problem, where do we look first for an answer? To whom we trust. When we have money we want to trade for experience or a product that will impact our life, where do we want to go first? To whom we trust. This passive sales approach can bring in tremendous business, and most importantly, business that has been vetted through the building of a relationship between the potential customer and your blog (which they see as YOU!). One blog written daily can create relationships with hundreds and thousands of potential buyers who are comfortable with you because they feel like they know you and what you stand for. That’s powerful!

The more intentional we are about honoring how people search for information, and the more we articulate what we offer, the better we position ourselves as the solution to a potential buyer’s problem. Become a trusted provider of solutions, and you’ll have prospects lined up out the door, and across the internet!

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