Wednesday, November 26, 2008

How to help your writing help you.

One thing you have got to realize and take so seriously is that every piece of writing that you let out into the world is going to work for you FOREVER. That means that it is going to represent you to people who have never heard of you, and many who have read nothing else from you other than what pops up in a search on the internet. You have to consider every single piece of your writing as a possible introduction to you. That means you have to always consider your grammar, spelling and punctuation, as well as any visual design that might accompany your work. Think of it like this: every piece you send out into the world is a little foot soldier representing you and going to work for your brand. So it has to dress nicely, speak respectfully, and inspire!

What happens when you meet someone who trips over themselves and knocks over your coffee when reaching out to shake your hand? You get a very quick, probably negative impression. What happens when you meet someone in a business environment who is wearing an old shoddy blazer, smells like they have not bathed in weeks and hasn’t shaven for just as long? You get a probably negative impression. And how do you feel when someone spits on you while meeting them for the first time? You might have a negative impression.

In the same way, you can also be very impressed with an initial meeting. Someone who dresses well, looks like they take care of themselves and doesn’t behave in some ridiculous fashion actually gives you an opportunity to hear what they are saying, as opposed to hearing their negative behavior. And then there is room for the AHA moment where epiphany strikes. That’s what you want every interaction with a reader to feel like. You want to be someone who lights epiphanies in their mind. This builds value in your perceived brand. And it encourages others to spread the word about what they have experienced.

So be aware of your foot soldiers. Take care of them, train them well, teach them to be respectful and mind their manners. If indeed, you have something worthy of sharing, they will serve you well.

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